Implementing a Unified CRM Platform to Strengthen Media Customer Relationships

Industry:
About the Customer

Indian Express Limited and Indian Express Online Media Limited are part of one of India’s most recognized media organizations, spanning print and digital news publishing.

Business Challenges

Media organizations engaging with a wide range of stakeholders — advertisers, subscribers, partners — often lack a unified system for managing those relationships from initial engagement through long-term retention, relying instead on fragmented tools across different teams.

Solution

  • Implemented ACCLR, TERAi’ own customer engagement platform, for Indian Express
  • Built on Python, PHP, and MySQL
  • Provided a structured system covering the full arc from customer engagement through customer success, tailored to the Indian Express Group’s needs across its print and digital media entities

The technology that we use to support

Python
PHP
MySQL

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